|Image from here
My head has been flooded with thoughts of all things PR related recently. After attending the Digital Parents Unplugged event a fortnight ago it has left me both enlightened and bewildered. Because even though there was a fountain of public relations knowledge flowing it begged the question: is there enough of the PR pie to go around to all?
Many agree the blogging landscape in Australia is in full bloom. The possibilities of what it could translate to are endless. And for people like me who house a hope that they might just be able to make a little pocket money from this hobby, it leads you to carve out aspirations for your humble little blog. But it is also against a backdrop of many others also vying for that same piece of PR pie. And when your knowledge of how the mechanisms of brands benefitting blogs is limited, you feel behind the eight ball before you even shoot to break.
Thank goodness many bloggers are happy to share their words of wisdom on this subject. In particular, people like Brenda at Mummytime, the gang at Brand Meets Blog or the recent Digital Parents Blogazine article on seeking sponsorship have been of great assistance, giving everyone snapshots at how to work towards achieving this transition in your blogging world.
My very first taste of the PR pie has come this month, thanks to Sealy Australia. Much like anything that that feels so damn good, you crave the continuation of it. It has left me with a strong desire to translate this golden opportunity into much more once my “Sleep Ambassadorship” is sadly over on October 31. I have loved being linked to such an iconic Australian Brand. I’ve relished stretching my writing voice and thoroughly enjoyed every second of this new ride so far.
But that is when little cobwebs of worry start to cloud my mind. Realistically, I can’t help but question whether smaller sites (such as mine) could ever compare to the uber blogging elite and vie for a slice of such awesome opportunities? Because I truly can understand why a PR company might choose only to court certain bloggers. Business is business and they have their own KPI’s to meet and clients to keep content.
Selfishly, however, I hope that companies come to the party and share the PR love around. We won’t all have the biggest & best stats, but we do all deserve a chance to prove our worth.
So what lies in wait in terms of enticing PR opportunities after this remains to be seen. I understand more than ever that one must be proactive. It will not just fall in your lap in a nice neat lashing of triumph. You need to earn it, own it, chase it…. Have the utmost in confidence in your abilities -forget the fear of pitching myself and my humble little blog and do it anyway. It’s my year of getting comfortable with being uncomfortable. The worst that could happen is rejection. The best is a taste of success. It is a risk worthy trying for.
|Sealing the Sealy Australia deal