Let’s be honest, trying to make yourself stand out high above your 117, 880 competitors (ABS, 2011 Real Estate Services Industry) can seem like an insurmountable obstacle. But what if I was to tell you there was a way to differentiate yourself from your fellow real estate agents and shine brightly amongst a (rather large!) crowd?
The key is in the copy, and the first impression it makes on a potential buyer. You see, it only takes three seconds for this impression to form, so it is crucial that your listing shines! If you can’t give your prospects a compelling reason to stick around in those first three seconds, they’ll click out and possibly move on to another listing, while yours continues to languish online. If the listing is hard to read, fails to flow or and does not make a person feel they MUST see that property now then it’s unlikely to convert visitors into potential buyers.
The good news is it is very simple to make a killer first impression and to reel in your prospective buyers. The words – or ‘copy’, as we call it – are critical in convincing your potential buyers to come and have a look in person. You want to engage with the reader, and make a listing sound tantalising, alluring and inviting… You want to captivate the reader’s attention that makes that house a MUST SEE!
It takes time to write good copy and many agent’s are simply so busy selling that this part of their job can often be neglected. Allow me to help you free up your valuable time so you can concentrate on what you do best. Make the decision to differentiate yourself from your vast number of competitors and contact me today on firstname.lastname@example.org to discuss how I can help you make your property listings shine!