There’s something that happens this time of year that is guaranteed to bring with it blessed silence to my home :
The delivery of those, thick, glossy pages and pages of catalogues that herald in TOY SALE TIME!
Happily my son will sit and flick dreamily through each page of each catalogue, soaking in all the pictures of goodies he covets so. Hell, I even packed them with me for a recent trip as I knew it would be another fail safe tool to assure peace on the plane!
While I’ll readily admit I have a catalogue preoccupation that sees me do a little weekly happy dance of joy when I see them sticking out of my letterbox, I think a lot of the “selection obsession” has been inherited from his father. Yes, he too enjoys the art of perusing the pages but for good measure he likes to incorporates a little family tradition into the art. This act, simply labelled “picks” means you each get to select one favourite item from every page that in a parallel universe, where I had a fortune to rival that of the Kardashians, means we’d probably be able to open a toy store all of our own!
So thank you department stores for this little slice of sanity that these marketing tools bring me. While many parents will be happy to receive these just so they can be financially prepared for the Holiday season, for me, it is more about the fact it buys me much more than bargains.
It buys me rare peace and time in my day – and I say hallelujah for that!