We all do it.

(Well, at least those of us willing to admit it).

The good ol’ electronic babysitter, Nanny Samsung if you will, who has been often charged with the task of keeping a child amused in name of (a) necessity as you try to work or get household chores done about three times as fast as when you have a child hanging off one leg as you vacuum or (b) for a little slice of heaven sent peace after a chaotic day.

Lord knows I fall into both camps often.

It wasn’t until I was invited to attend the Cancer Council’s launch of the awesome new initiative “Fat Free TV” that it dawned on me that while I monitor the subject matter of the television show my child is being exposed to, the ads were something completely overlooked by me.